Onyx Collective
Brand Identity
Role: Designer
Studio: Trollbäck + Company
Onyx Collective is a media platform that champions unfiltered, unapologetic, unparalleled entertainment by creators of color. We designed the visual identity as an ecosystem inspired by elements from the natural world to evoke a place where creators can thrive and envision new horizons. The design system leverages form and function to assemble a visual language grounded by two key elements—Brand Armatures and Brand Emblems—which provide a foundational aesthetic and convey strength and timelessness.
